What is Search Engine Optimization ?

Search engine optimization (SEO) is the process of increasing the online visibility of a webpage or a website in a web search engine’s results — often referred to as “natural”, “organic”, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

SEO differs from local SEO (search engine optimization), in that the latter is focused on optimizing a business’s online presence so that its web pages will be displayed by search engines when a user enters a local search “Keywords” for its products or services. The SEO instead is more focused on national or international searches.

The difference between local and global SEO.

What is global SEO?
Global search engine optimization is the right SEO to use if your product, service or business is trying to appeal to a worldwide target audience. When you use global SEO tactics for something like “dental offices in Minneapolis,” your search engine optimization strategies are going to reach as far as places as Europe, South America or someone searching for dental services in Hong Kong. Someone who offers local services would benefit much more greatly from a local SEO campaign, which will offer more relevant results and appeal to a target market that can actually take advantage of the services.

Those who sell products that can ship worldwide or businesses that have worldwide locations are the ones that benefit most from global search engine optimization. Having local SEO tactics for a business or service that goes beyond one specific area limits the site’s potential of receiving maximum exposure. Make sure to choose a global SEO campaign if your efforts go nationwide or internationally. Global and organic SEO is great for e-businesses or digital products that have no specific location preference or are headquartered all around the world.

What is local SEO?
Local search engine optimization is better for the small businesses that have locations in a concentrated city or region. This can be a medical facility, dental practice, car repair service, restaurant, supermarket or retail store and much more. When a local or small business chooses a local SEO campaign, their site’s chances of appearing higher on search engine result lists increase for that concentrated area – which boosts their online presence and exposure to local Internet users who are actively searching for something related to their trade.

When you’re choosing a SEO company to help with your site’s promotion efforts, make sure they are aware of which path to choose when it comes to local vs. global SEO. Let the SEO consultants know what your goals are and what target audience you’re aiming for. To avoid any confusion or ineffective strategies, ask them what they plan on doing to elevate your online presence in search engine results. This will help make sure you are both on the same page. The last thing you want is for the SEO company to practice international or global efforts when you are only looking to promote your dog grooming company in a specific metropolitan area.

It’s also important to make sure the SEO company you choose monitors your progress and traffic regularly so you know what is working in your favor and what needs to be improved. Schedule a consultation with a SEO company today to discuss which avenue is best for you and your website.

We not only bring visitors to your website, We focus on Adding Value to your Business by Converting those visitors into customers, It simply means “More business for you”.