During Holiday Season how can I boost my SEO Strategy? This is a common question that people use to ask every time as we move into the not only Christmas countdown but also for numbers of Holiday coming in the season. As a top website development company, we like to share our opinion about working with clients of all shapes and sizes across the country over the last decade.

To be perfectly frank, at this time of year the SEO strategy of one shrinks down quite a bit. There are numerous effective SEO tactics available such as link-building, realistically only a  handful of them can provide results in such a short period of time. So, for those out there for them, we have some tips to help boost your SEO rankings in the time available.

Before all the holiday shopping is done let’s get some ways to boost your SEO strategy. Some last Minute SEO Boosting Tips :

 

Review Titles and Descriptions – Easiest and most effective tips we first provide is Check titles and descriptions as they are key to better Search Engine Results Pages (SERP) results. People during holidays are not searching for themselves but for others. This means that a lack of familiarity with products, services, and the like. So it is important that your titles and descriptions are fit towards the non-uniformed buyer versus the knowledgeable one. Using the search console review your pages and look at the pages your ranking for and ensure clarity and focus for your titles and descriptions.

Low-hanging Keyword Focus – As you have limited time it would be next-to-impossible to outrank other sites for top-tier phrases and keywords so you’re instead efforts should be focused on the low-hanging fruit. When it comes to SERPS and keyword research starts with the bottom of the list keywords that will still be used as it has less competition. You have to take what you can get when you are short on time with this approach.

Update and Optimize Content –  At this time of year, you need to re-focus based on the concept of the Holiday Shopper person who is someone purchasing for another. It is also important to recognize the difference between this buyer persona compared to a standard customer. This means that think about who shops for a specific demographic, such as parents buying video games for kids. To target those aspects with your content you have to first place yourself there and think about the questions or problems they might have. For example, most parents are rather clueless about specific video games, so provide them options such as Top 10 lists of video games that will be useful for them. If you provide Guides, Staff Picks, Reviews, and Ratings, or Top X Lists on a regular basis make sure they are updated and include the current year, so people know the content is current. Focus on those low-hanging keywords and if you have any unoptimized content then obviously take time to update it.

Optimize Google My Business –  Every business with a physical location need to create, verify, and optimize your Google My Business Simply put, you are missing out if you don’t. The important reason behind it is that Google will recognize that your business is verified at a specific location which helps reinforce your legitimacy as a business. Secondly, people use to search for your business which includes reviews, location, and phone number from your Google Business listing. Last but not least, this really helps with local SEO rankings and customer confidence.

The bottom line

Bottom line is that Holiday Season can make or break a business. We often get asked about how can you boost your SEO strategy for the Holiday Season. Time is short, and by focusing on these few areas you will have a chance to compete and rank in areas that will provide a boost to your end-of-year results.