GOOGLE ADWORDS IS REBRANDING! SAY HELLO TO GOOGLE ADS

Form many years in form of Pay-Per-Click online advertising Google Adwords has dominated. Recently in an announcement by them, it was announced that “Google Adwords” would become “Google Ads.” Advertising products of Google’s are now divided into three primary brands:

Google Ads – the previous Google Adwords
Google Marketing Platform – previously Double Click advertiser products and Google Analytics 360 suite
Google Ads Manager – previously Double Click for Publisher and DoubleClick Ad Exchange

WHAT’S NEW IN GOOGLE ADS?

Almost entirely Google Ads are going to be very similar to Google Adwords. How we access those features through the use of a new interface itself is a major difference as its features. Google earlier this year introduced a new interface but advertiser still had the option to switch back to the “old” Google Adwords view. The new interface will be available with the new Google Ads and fully phased out view of Adwords. “Smart Campaigns” will be a noteworthy new feature. To make sure that your ads end up in front of the right audience the new ad experience specifically are designed for small businesses intended to make setting up campaigns easier. Advertise as a new feature, the new Smart campaigns are extremely similar to the previous “Adwords Express”, which is a simpler way to set up campaigns but still requires professional oversight for the best results.

GOOGLE MARKETING PLATFORM
A key feature in Google’s rebranding is Google Marketing Platform. The use of Google Analytics is an essential part of how we analyze our client’s website performance and measure our marketing efforts. Google has now streamlined it’s Double Click advertising products and Google Analytics 360 (a premium version of Google Analytics) into one analytics tool for marketers. The platform provides a website owner to understand who is on their website, what they’re doing, help them grow their business. and maximize conversions.

USING GOOGLE’S PLATFORM TO GROW YOUR BUSINESS
Digital marketing is constantly changing and as a digital agency it is important for us to stay current with each evolution. Lots of changes are rolled out by Google this year. To reach customers online is an opportunity which comes with a new change. Through local SEO in Google My Business, paid search advertising, or ranking in organic search – Google provides you with many opportunities to create a digital presence and grow your business. If you really want to utilize these platform but not sure where to start then the digital marketing & web design experts can help you. Contact us today to learn more!

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