E-Commerce & User Experience

The important part of a Website Design is User Experience (UX). There are lots of reasons behind it. Website Design and User Experience provide the first impact to a visitor. If visitors have come through your website or online store and they are not sure how to steer the site and find what they’re looking for this will immediately lead to a negative opinion of your business. Suppose you walked through into a brick and mortar retail store and none of them walkway was organized, there was no sign or labels, and it would be tough to walk around inside the store. Spending time shopping there would you like it? Really not.

User Experience is important it helps customers and also to increase sales. It is not only important to make a good impression on a customer but also to help them find what they are looking for or they need. This makes their transaction smoother and more enjoyable but it also improves sales and conversions. If an individual can find what they’re looking for they’re likely to buy something. The more they will buy if they are easier to find more items.

Here are some tips to improve the User Experience of your E-Commerce Site and increase the sale.

Usage of Photos

Provide large, clear photos on your site of the item or products as people like to see what they are shopping for. Regarding featured or hero image area on the site, it is true. Don’t use too many words in the unsystematic design and make it simple. Providing people with too many different opinions this may be overwhelmed. You also want to make it obvious what your shop sells. For example, If you specialize in athletic shoes then try to ensure that your featured image is a nice picture of an athletic shoe.

Help People Navigate

On website navigating should be straightforward. To list general, broad categories on your homepage and in your main navigation menu it’s a good idea. The main menu should be limited to five to seven options with clear titles. For instance, have categories such as MEN’S SHOES, WOMEN’S SHOES, KIDS SHOES, etc. rather than PRODUCTS, TRAINING, SIZES, etc. Simple navigation provides a good website design. As a WordPress developer, we are here to help!

Filter Down

Search facility should be filtered down for the individual. If someone clicks on the main category provide him with subcategories to look through. Provide a filter for color, style, size, price, etc. depending on what items you sell. Make filters clear and easy to understand. This process will able to narrow in on the product the shopper looking for.

Avoid Clutter

If the page of the website has contrasting offers and several different promotions and categories all highlighted people won’t know to click. They are actually going to miss what they’re actually looking for because they’re diverted by images and promotions. Make a website design more simple and straightforward. To avoid this, please contact us and learn more about our web design services today! You can also mail us at info@wexfordinfotech.com

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