It has been disclosed that only 42% of Businesses are able to determine their Social Media Campaigns. Means that over 58% do not determine the effectiveness of their campaigns. To produce quality campaigns on Social Media you should determine effectiveness in order to ensure how successful the campaigns are.

Social Media can be typically determined by two methods: On-Going Analytics and Campaign-Focused Metrics. On-Going Analytics means tracking monitors activity over time whereas Campaign-Focused Metrics means track activity with a defined start and finish helping you understand where you’ve hit your targets.

Here are some top points for successfully tracking your Social Media Campaigns:

1) Establish the goals for your social media campaign

To create your goals it’s important to recognize which channels are most applicable to your goals and will be able to support your campaign in making it successful. Form the campaigns, it’s important to know what you are trying to achieve?

What are you trying to accomplish from the campaigns? Is it the awareness of new product range or brand awareness, to raise your email database full of new prospects or customers or share details of company news or important blog articles?

Depending on what you are trying to promote your campaign, your end goals will eventually be different.

2) Pick out metrics to measure the goals

Both campaign metrics and goals should combine so you can accurately measure them together. Regarding social media campaigns, you need to determine what your aims are and what do you want to achieve from them. Imagine what you want your target audience to do whether to catch with a post, for example, retweet, share, comment or purchase, read or click.

3) Reach

To supervise the reach of the campaign, measure the number of people that you have managed to see on social media campaigns. For example, the connections, followers, likes on post and pages.

4) Connected

The number of people who have interacted and connected with individuals campaigns across your feed this is shown in the number of clicks, shares, comments, retweets, and mentions.

5) Conversions

To measure the conversions track visitors who took action as a result of the social media campaigns such as online sales, registration for content downloads, form completions, email subscriptions & content subscriptions.

To increase the exposure of your new products is your goal then you need to select a metric that you can track engagement; whether it’s clicks, likes, shares or retweets. This will help you to build awareness of a brand or specific products to your target audience.

If you want to let people fill in a subscription form and build your email-marketing database in the process, a suitable metric would be to track the replies and comments. To accurately measure the performance of your social media campaigns you have to set right metrics.

6) Social & Web Analytics Tools

Web analytics tools that can be used to measure your social media campaigns include Google Analytics, Twitter Analytics, Facebook and LinkedIn Insights.

In Twitter Analytics you can view the impressions, engagements and engagement rate of individual tweets for both promoted tweets and organic tweets. You can view the audience and the demographics of people who have engaged with your tweet.

Facebook Insights works on a similar basis to Twitter Analytics. By clicking on ‘Insights’ you can view the page views, actions on a page, page likes and page reach as well as engagements and reach on posts.

LinkedIn Insights highlights the number of visitors to the profile page, here you can view the mobile and desktop views as well as unique visitors and page views. You can also view the demographics of these users including their job function, country, and company.

With Google Analytics you can measure the number of people visiting or interacting with your site. You can set up goals in which you can successfully track. Goals can include destinations, session durations, pages/screens per session and events.

The source and medium of the traffic to your site can also be determined by Google Analytics in which you can see where people have come from on your site including social, organic, PPC or referral.

7) The measure, Measure & Measure Again!

To measure the success of a campaign it’s important to know what and how to measure. Your metrics and goals should determine what you need to measure to understand the effectiveness of a campaign. Once you decided what you are going to measure you need to establish what analytics tools you will use for this.

Using the web analytics tools above you can measure how successful your campaign was. Did the campaign receive enough followers or engagements? It is important that you utilize tools that capture your chosen metrics for the campaigns.

8) Monitor and report

Use your initial findings to the guideline for future measurement and share these figures with your important stakeholders. To make your campaigns consistently successful you need to monitor them regularly and compare against older campaigns may be less successful campaigns and determine how you can improve

Also, identify your more successful campaigns and understand why they were effective and how you can implement these techniques in new campaigns.

At Wexford infotech – Website Designing, Website development, SEO Service, Android App Development IT software Company in Anand, Gujarat, India, we offer services to effectively measure your social media campaigns. Contact us by email at